9 Things You Can Do to Grow Your Podcast Booking Agency
Do you want to get more clients while delivering a better service? Here are 9 things that will have a positive impact on your bottom line and reputation.
Uncover the Reality of the Podcasting Industry for Podcast Booking Agencies
It’s often thought there are too many podcast booking agencies for money to be made, but this couldn’t be further from reality. Most agencies target the same top podcasts and celebrity guests, missing the opportunity among {{free_pageload.data.output_podcasting_industry_active.toNumber().default(0).formatNumber(0, '.', ',')}} active independent podcasts and {{free_pageload.data.output_guesting_health_guests_seeking_pods_count.toNumber().default(0).formatNumber(0, '.', ',')}} people wanting to be guests. Understanding this opportunity is crucial for long-term success. Review the Independent Podcasters Report to stay ahead of the curve.
Implement the Secret to Surviving and Thriving as a Podcast Booking Agency
To thrive as a podcast booking agency, define your why and your ideal client avatar. Craft your why by answering 3 questions: “Why am I in the podcast booking business?” “Who does my business serve?” and “How does it serve them?” Create your ideal client avatar based on these answers. When searching for clients, ask, “Does this person mirror [avatar name]?” This becomes your compass, keeping your outreach and clients aligned.
Avoid Falling Behind in the Ever-Changing World of Running a Podcast Booking Agency
Two quick ways to fail as a podcast booking agency: thinking you don’t need help and believing you know it all. The podcasting industry evolves rapidly, and the best agencies devote themselves to continuous learning. No matter their success, they remain students, staying ahead and sparking their creativity. Humility is key. The best agencies never stop learning about the podcasting landscape. Subscribe to Podcasting Made Simple and listen weekly to stay informed and ahead in podcasting!
Be Intentional with Potential Leads to Yield Better Results for Your Booking Agency
To maximize your podcast booking agency's success, you must be intentional with the action you want potential clients to take. This requires a simple, clear, singular call to action in all your communications. Identify the exact step you want every lead to take, whether it's booking a consultation or signing up for your email list. Consistently and effectively share this ONE call to action, integrating it seamlessly into your outreach. Clarity and repetition will generate more leads andyield better results!
Uncover the Hidden Value of Podcasting For Your Clients to Help Them Level-Up
Most hosts and guests overlook the true value behind podcasting. It’s more than just converting listeners into leads and reaching thousands of listeners to grow influence. The real value is rooted internally. Your clients learn to better articulate their message and how to show up better for those they serve. Click here to fully understand the hidden value of podcasting so you can help your clients level-up their podcasting game!
Determine How Much You Should Be Charging Your Clients
It’s tough to know if you’re charging the right amount for your services. Thankfully, you can update your price based on an internal equation that is fulfilling to you instead of evaluating the market. To determine how much you’ll charge, figure out how much money you want to make in a year, then divide that by how many total hours you want to work for the year. Then you’ve got your hourly rate!
Getting Your Client’s Pitch Right to Get Guests and Be a Guest
The average podcast receives {{free_pageload.data.output_guesting_health_avg_guest_requests_count}} guest pitches per day and in-demand guests are flooded with pitches from hosts. If you’re pitching using AI, a template, or are incorrectly positioning, you’re missing out on opportunities to be selected as a guest and (or) booking the ideal guest. Following a framework for how you pitch to ensure your clients get accepted is extremely important to your long-term success as a podcast booking agency.
Teaching Your Clients to Use the Right Microphone, Camera and Background to Grab More Attention
Getting high quality audio and video has become a top priority for podcast hosts and guests. Your clients need to take it seriously if they want to maximize the results from their interviews and repurposed content! Thankfully, your clients only need a few things to really stand out. Click here to learn the simple way to create a podcast studio setup that listeners love and earns your clients more traction!
Take the Quiz to Achieve Your Podcast Booking Agency Goals Faster
Although thousands of podcast booking agencies operate today, few can call it their full-time venture. This is because opportunity alone isn’t enough; proper positioning and business operations are key. Take the podcast booking agency quiz to ensure you reach your goals quickly and accurately. It provides a snapshot of where you are and what you need to work on next to achieve your targets for your podcast booking agency!
